

our mission
It's child's play. And it matters.
The early years are when children are developing their sense of self. Forming their self esteem. Identifying their place in society... And they do it via play. Let's empower them to become the heroes that they are. Welcome to the Hello Hero collection.
Intentionally developed alongside children, parents, educators, and therapists; the collection was designed to inspire confidence, kindness, and connection during these formative years.
bridging the gender play gap
As parents, we noticed a difference in toys that were marketed to boys and girls. Boys' toys and clothing celebrated action, girls' toys and clothing celebrated beauty and nurture. But all children should have the opportunity to benefit from all play genres.
Hart and Hero was born out of a need to bridge the gender play gap. We wanted to design a gender-neutral capsule playroom collection that would give children the opportunity to discover foundational play genres that they had been locked out of due to social stereotypes. Like… a doll stroller that wasn't pink. Like gender-neutral and empowering superhero apparel.
Loved by psychologists and celebrities, classrooms and kids, here is what the H&H community has to say.

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Really impressed with the quality, packaging, and details! Everything is so thought and and well created. I'm truly impressed!

Meet Riley, son of D'Angelo Russell
Best gift for a big brother in training!
Laura Iva, Mom to Riley

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She woke up yesterday morning and wanted to be a superhero - so she got dressed in her cape and h&h pajamas and she was extremely helpful all day!

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Love everything about the collection. The quality, the message.

Classroom Hit
A favorite in our classroom, loved by boys and girls

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We read 'Hello Hero' at night and it opens great conversations!
Hartie's Club


from the blog: H&H Heroes
Reaching for the Stars with Anna Menon
We had the incredible opportunity to connect with the astronaut, mom, and author, Anna Menon, shortly before the Polaris Dawn Mission. Anna shares her insights on space, parenthood, and the power of perseverance.
"Standing in the airplane door, with the wind blasting in my face, I felt a wave of butterflies and fear. But once I let go, I shifted to extreme focus during the free fall, and releasing my parachute was a moment of pure elation."
from the blog: H&H Heroes
Changing the Future with Kalvin Bridgewater
In a park in Dallas, a group of fathers is making waves. A man with muscular biceps pushes a stroller with one hand and carries a toddler in the other. A Dad with dreads crouches next to his daughter, feeding her a jar of applesauce. Childish laughter as a dad plays peekaboo. This is the Daddy Stroller Social Club (DSSC), founded by Kalvin Bridgewater—a community where dads of color gather to support each other and connect with their children.