chanie's story

a little boy named Zeke


When my son Zeke was two years old, we lived just down the block from his preschool. Every day, I would walk Zeke and his big sister Mikki through the little park to get to their school. Some days, it took five minutes, while other days, it took 25 minutes—especially after rainstorms when the herons were out in droves.

Like many little boys, Zeke had a passion for firetrucks, firefighters, and his favorite Paw Patrol character, Marshall. He also had a fondness for cars, wheels, and excavators. Zeke especially enjoyed pushing his big sister’s hot pink doll stroller, equipped with large wheels. On numerous occasions, he would dress up in his red firefighter outfit and push the hot pink stroller out the front door. Some days, the stroller would be empty, and on others, it carried a doll, a firetruck, a dinosaur, or a collection of stray rocks. Around this time, Zeke was on the verge of becoming a big brother. I observed Zeke's progression from gently rocking the hot pink stroller to gently rocking his newborn sister. He exhibited immense pride in his role as a big brother. It dawned on me that the initially perceived eyesore of a hot pink doll stroller had, in fact, played a crucial role in helping my little guy seamlessly transition into his new role as a big brother.

the gender play gap

At that point I started noticing something.

None of the boys in Zeke’s preschool class owned a doll stroller. Most of the girls did, though. And 95% of the doll strollers on the market were pink.

Almost all the toys in the pretend play section were pink. The toys honoring home life were pink. The dolls were pink. Newsflash… Society associates pink with girls and blue with boys.

The pattern was glaring, and the message even stronger. Toys marketed towards boys were overwhelmingly active. Cars, trucks, dinos, rockets… If a boy wanted to enjoy the relatable pretend play of family life… Well, those toys were in the pink aisle. But boys have a place in family life, and men have a place in family life. 

And so I set about fixing that in my immediate circle. I gifted doll strollers to my friends and family with little boys in their life.

musya's story

a boy named Jay

My son Jay was turning two, and for his birthday, Chanie got him… a doll stroller. Jay was an energetic, rowdy, and rambunctious little guy. He loved his monster trucks and dinos, which he got plenty of for his birthday, and I was skeptical that he would acknowledge that little doll stroller.

But he did. At first, he'd stack it on top of his trains and ram it into the walls. But soon, he started putting his stuffed Elmo inside. He'd rock it, take it for walks around the house… he loved it. He started taking it with him to the park. Surprisingly, the little boys gravitated towards it. And soon, some other little boys started asking for doll strollers of their own.

And so our journey began. From brainstorming over dinner to making improv prototypes over dining room tables; powered by enough coffee to fill the shark tank at an aquarium, we decided to take action to bridge that gender play gap. After three years of gestation, Hart & Hero was born!
Thank you for joining us in making a better future for the kids of today and leaders of tomorrow.
xo Chanie & Musya