the Hart & hero mission

it's child's play. and it matters.

At Hart & Hero, we've observed a consistent pattern in the toy industry: toys that promote nurturing and compassion are predominantly marketed to girls, while adventure and exploration toys are aimed at boys. This marketing strategy not only reinforces outdated gender stereotypes but also limits boys' opportunities to develop essential skills such as emotional intelligence, empathy, and cooperative play.

This gender play gap creates artificial barriers to what children can learn through play based on their gender. While girls are encouraged to engage with dolls, play kitchens, and other nurturing toys, boys are often directed towards action-oriented, competitive toys, sidelining the development of emotional and collaborative skills.

Hart & Hero is dedicated to breaking down these barriers. We believe in a world where sparkles and space co-exist.
We created a gender-neutral, immersive play collection designed to foster confidence, kindness, and connection in all children. We believe that nurturing toys and activities should be essential for boys just as much as they are for girls. Our goal is to provide balanced play experiences that include both dynamic problem-solving and empathetic, relationship-focused play.

We envision a play environment where toughness and tenderness coexist, where compassion is recognized as a powerful virtue, not a weakness. Through our efforts, we aim to help children discover their inner hero and grow into confident, kind, and creative leaders of tomorrow.